How Marvel, DC And You Can Save The Comic Industry by Phil Hampton

This is with a message of hope for the future.  Or rather it’s a call for a change of focus to give this great industry a long and prosperous future. And the good thing is that, whether you’re a creator, retailer, publisher or consumer, you can help to lead this change.

There are a few titles that Marvel and DC print that, from a marketing point of view, could be financial dynamite. But they are often launched with little or no fanfare, and are rarely promoted anywhere near as heavily as their flagship books featuring their main characters.

But these low-key books also feature their main characters.

Confused? I’ll explain.

Marvel have a line of books called ‘Marvel Kids’ ( http://marvelkids.marvel.com/ ), and DC have a similar line called ‘DC Comics Kids’ ( http://dckids.kidswb.com/ ).  Having a look at the respective websites, I must admit that both are doing a decent job of making these lines appealing to kids, with a handful of decent digital comics, some TV show episodes, games and puzzles.  Marvel’s titles have included Superhero Squad, Marvel Adventures and various Power Pack team-ups, whilst DC have Batman: Brave and the Bold, Super Friends and Justice League Unlimited.

But the published comics reveal a different story.

Having a look through Marvel’s entire published comics line at the moment (in the latest ‘Marvel Previews’ magazine for titles shipping September 2011), there are 88 titles rated either ‘T+’ for those aged 12 and above (65 titles), ‘Parental Advisory’ (17 titles), ‘Mature Content’ (3 titles) or ‘Explicit Content’ (3 titles).  There are no titles rated ‘A’ for those aged 9 and over.

Only 7 titles are labelled ‘All ages’. They are:

John Carter: A Princess of Mars (mini-series) – $2.99

Dorothy & The Wizard in Oz (mini-series) – $3.99

Super Heroes – $2.99

Spider-Man – $2.99

Muppets Presents (one-shot) – $5.99

Marvel Super Stars Magazine – $7.99

Avengers: Earth’s Mightiest Heroes Magazine – $9.99

Bearing in mind that Marvel see themselves as a super-hero focused company, it’s strange to see almost half of its ‘All Ages’ titles as non-superhero.  It’s also jarring to see that two of its four all-ages superhero titles are priced at $7.99 and $9.99 – far from pocket-money prices.

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Similar to the batman online games, Spiderman online games are a very distinct breed because they are basically developed for the comic book fan and they will probably contain other characters you might recognize from these mediums. Spiderman online games can also be free flash games that you and your child can play together in order to develop your little ones mind and ability to think logically, but more on this in a following article.

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