NFC: How Your Business Can Benefit

Near Field Communication (NFC) has been a popular topic lately.  NFC is not a new technology, but it is new to most of the general public.  The primary premise of this technology is to allow users with compatible devices, such as smartphones, the ability to tap a similar device and transfer funds, files or specific data.  While this may not sound exciting, it is a huge step forward for mobile technology.  It is important to understand NFC technology and its many uses; it could benefit your business now and in the future.

Companies such as MasterCard and Google have jumped on the bandwagon with both feet.  For example, a new application called Google Wallet was announced.  This application will allow you to check out at retail stores by simply tapping your phone on a device that will accept your funds for goods or services.  The application on your smartphone will be connected to your account with MasterCard.

There are many enticing opportunities with NFC for businesses .  Here are just a few:

While there can be many uses for NFC technology, it is important to understand the benefits.

NFC is a very simple technology that anyone can use, and will soon be available to most smartphone users.  NFC utilizes a chip that can be embedded on SIM Cards, Micro SD Cards or on the phone unit itself.

NFC will provide for more efficient and timely customer service.  Reporting on the data the users are providing will instantaneously allow businesses to track and view results of various campaigns in real time.  When a customer checks into your establishment, redeems a coupon and purchases the discounted product or service, the business will immediately know the path and trend for that customer.

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